💰 $12,344.38/$39,834.28 (fairly compensated for time)
🖥5,????/10,000 active installs (on-par with other print button plugins)
What Happened This Month
Mailing List Stats
Stats from my MailChimp mailing list.
Stats from my site’s Koko analytics (don’t need no Google Analytics, thank you!)
Finances and More Plugin Stats
Massive Bulk Purchase
One customer purchased an annual Business License for 20 sites, the most expensive option I have, for nearly $1,600. When my average monthly income is about $500, that’s a huge jump.
This was also one of my first bulk-license purchases like this.
I think this really big sale was thanks to some pricing adjustments I made late in March, where I drastically increased the bulk license discount, as well as the annual discount, based on feedback from Freemius’ CEO, Vova Feldman.
The intention was to make bulk and annual licenses more attractive, and I think it’s working a little (annual licenses have increased), but I suspect it could be increased even more. Bulk and annual licenses are good for my income, but they’re also less stressful for users. I just need to price them so they’re an obvious choice for buyers.
No Releases to WP.org, Small Release to Freemius
This is the second month with no releases to WordPress.org, and only a small release to Freemius. There are a few reasons for this:
I switched laptops, and from Windows to mac, so I’m a bit slow on adjusting my development environment. My beloved Laragon isn’t an option on Mac, so I’ve switched to Docker, which I’ve heard so much about, but am finding it a chore (e.g., I had a composer script for preparing files for release, but I can’t get the file out of the Docker container)
a Business client has been asking for some adjustments to their custom Word document template which have been more time-consuming than I’d like (adjusting Word’s XML format is quite a chore, it’s very verbose and I’ve never found any documentation)
that Business client is also waiting for me to build the Pro Print Buttons (or at least a button from the WP admin to quickly create a Word document from a single post, rather than needing to go through all the steps of creating a project each time they want to make a Word document.)
My other job, doing basically all IT for an online school, has gotten really busy over the past 2 months, as they’ve had a surge in students alongside staffing difficulties. That seems to have calmed down over the past couple weeks, although isn’t totally better.
Thinking Out Loud
It’s a little ironic that the month with the highest sales is also one where I’ve had the least time to develop the plugin itself. Doing customization work is probably good, but relatively very time-consuming. And I think pricing changes are doing well (increasing the annual and bulk license discounts) but I may want to make them even more pronounced (like increasing the monthly price, and increasing the bulk discount.)
I’m still working on buttons to quickly download a single post as a PDF or Word Document. Adding a button itself is, of course, really easy. But the challenge is rewriting all the behind-the-scenes code which expects you to go through all the steps of making a project. Anyways, that’s what I’m up to.